Jul 132 min read
Nuvata: Building a Content Machine
Building a Content Machine for a Wellness Startup Based in Los Angeles
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Speaks for Trees is an interdisciplinary design studio on building startups, personal brands and independent story productions.
FEATURED CASE STUDY
LATEST PROJECTS
WORKS FEATURED ON
Brands and Startups
We Worked With
Ready To Expand Your Startup?
Join our interdisciplinary studio to scale your startup with high aesthetic standards.
Brand Building
Whether you're a early stage startup or a visionary solo-entrepreneur, let SFT be your co-creator in crafting a brand that aligns with your vision and resonates with your target audience. Our focus extends across the entire spectrum of brand development, from the initial stages to full-fledged execution, encompassing everything from creating captivating visuals to defining your brand's DNA and formulating an authentic social media aesthetic. We're truly interdisciplinary because we believe in holistic brand journey.
Content Machine Creation
In today's fast-paced data consumption world, every brand needs to develop their own "content machine" to succeed. We work closely with our clients to develop monthly original contents that stands out from the crowd with our unique film production power. Our knowledge in cinema helps our brands content to stands out and truly speaks for itself.
Film Production
We specialize in crafting exceptional films on a budget that resonate with the algorithms driving social media. Leveraging our extensive experience in cinema, including showcasing films on platforms like Netflix and Amazon Prime, we've mastered the art of achieving top-notch film quality regardless of the constraints. Our technical prowess enables us to produce content in diverse locations, spanning from the United States to Europe and across Asia.
STORIES WORTH SHARING
ARTICLES OF THOUGHT
About SFT Founder
Mu Tunc
Mu Tunc is a creative leader with expertise in branding, start-ups, and storytelling. He began his career at McCann, where he led campaigns for major brands such as Coca-Cola and Mastercard. He continued his career as a brand director for various start-ups, ranging from streaming companies to luxury streetwear brands.
Mu also directed two acclaimed independent films, which have been seen on Amazon Prime and Netflix. In addition, he produced numerous music films for American and European artists. He is a passionate advocate for the integration of alternative medicine into mainstream healthcare. He created the documentary "WOD," featuring prominent figures like Paul Stamets, Dr. Gabo Mate, and Dennis McKenna. He also documented one of the major wellness conferences, such as Microdose, contributing to the holistic health movement in US.
Mu currently leads Speaks For Trees, an interdisciplinary design studio, and is in the process of writing a book on branding for start-ups.
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